Mobile Marketing - How to get 47% more clients
If there are 7+ billion people in the world and about 6+ billion people have mobile phones, do you think that companies should add mobile marketing to their marketing mix? And,
- If people have their mobile phones 24/7 and never let it out of sight, do you think companies should add mobile to their marketing mix?
- If mobile phones will surpass desktop access to the internet, do you think companies should add mobile to their marketing mix?
- If searching for local business on mobile devices has surpassed desktop, do you think local companies should add mobile to their marketing mix?
- If 95% of txt messages are answered within 5 minutes, do you think companies should add mobile to their marketing mix?
- If people are spending more time on their mobile devices than TV, do you think companies should add mobile to their marketing mix?
I absolutely know with great certainty that you answered a resounding 'yes' to all the
above questions and
what is so amazing is that ONLY 9% of websites are mobile optimized.
Here are some questions to consider:
- Is your website mobile friendly or mobile optimized, or is your website responsive?
- Do you have a customized app for your business and are you using 'push notification' to bring in more business?
- Are you building an SMS database?
- Are you using SMS to communicate with your clients and prospects?
- The mobile wallet will be a reality in a few years; are you
to embrace this new preferred payment method or will your
savy competitors beat you?
If you are not doing any mobile marketing, rest assured you are losing out on a HUGE audience as mobile access to the internet will outpace desktop access to the internet as soon as 2014.
If you are looking to increase your sales using proven marketing strategies, we extend a FREE 1 HOUR Strategy Session
Just Call Us @ 416 287.0575 or send us an email
Here are some interesting statistics on mobile marketing and why you need to add mobile to your marketing mix:
- 57% of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40% of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012)
- Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report)
- 56% of American adults are now smartphone owners. (Source: Pew Internet & American Life Project, 2013)
- 64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad but nearly three-quarters (74%) haven’t received mobile ads from their favorite brands (Source: Mobile Advertising Survey)
- 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013)
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
- Within 5 years, half of today’s smartphone users will be using mobile wallets as their preferred payments method. (Source: Carlisle & Gallagher Consulting Group)
- Time spent with mobile apps starting to challenge television viewership
- 4 out of 5 consumers use smartphones to shop. (Source: comScore)
- 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
- Mobile coupons are most popular at grocery stores, (41% of mobile shoppers said they used coupons there), department stores (41%), and clothing stores (39%). At electronics stores, the majority (73%) read reviews, compare prices (71%), and scan QR codes (57%) (Source: Nielsen)
- 55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant (Source: Mercator Advisory Group)
- By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
- By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag)